Judging Marketing Skill of CSE Students at Independent Univesrity of Bangladesh (IUB)

It was a great honor to be invited as a judge for the Marketing Skill Presentation for the CSE students. The event was organized by the School of Engineering, Technology and Sciences (SETS) of Independent University, Bangladesh (IUB). This was the Final Presentations of the Software Marketing (CSE452) course. It was held on 20th April 2026. The venue was DMK Building, IUB.

Nine groups of students were given nine real companies to take up the role of Marketing Department and give presentation on how they will take the services of those companies to the target customers be it B2C or B2B.

The nine companies were:

• Chorki
• Gold Kinen
• IceWarp
• CliniCall
• ShopUp
• Esri
• Ding.com
• Shomadhan
• Metamorphosis Ltd.

So each group were randomly given a company to study, research and come up with the final presentation.

Overall the students did well. Among the judges were present the following people from the above mentioned companies including myself representing Metamorphosis Ltd.

Guests Shahnewaz (Sabbir) Raquib, Business Development Manager, IceWarp

Imran Khan, Brand Consultant, Gold Kinen

Muhammad Raquibul Basher, Head of Sales, Esri Bangladesh

Munaf Mojib Chowdhury, Head Of Brand & Communication, Axentec by Robi Axiata

Gazi Emran Al-Amin, Head of Marketing, Samadhan

Parvez Ahmad, Co-Founder & Chief Operating Officer, CliniCall

Sadiq M. Alam, Managing Director & COO, Metamorphosis Ltd

Md. Samiul Haque Suhan, Head of Operations & Business Intelligence, ShopUp

Munawar Uddin, Regional General Manager, Ding.com

So we each watched the presentation by each student groups which comprised of 3 to 5 members each. We graded them in terms of their content, research, presentation skill, creativity, and overall effectiveness of their marketing strategy.

The team that presented on Metamorphosis Ltd. did a good job in researching about my company. It was a proud moment indeed to see others talking the company you built over close to ten years. My two cent to the group was to keep the story going and avoiding boring technicak stuff, since ERP itself is bit dry for general audience to consume. Then again it was a B2B pitch, so they could be excused after all.

It was great to see the Computer Science students getting a good training on Marketing because after all in future Tech people have to be agile and can not afford to ignore Marekting and Sales as core competency when it comes to navigating a future where AI will take over most of the routine tasks including Programming and Software Engineering overall.

The era of the "isolated developer" is officially over. In 2026 and beyond, technical proficiency is no longer a differentiator—it is the entry fee. As we move further into a world where AI and automated frameworks can generate code at the speed of thought, the true competitive advantage for any Computer Science graduate lies in Software Marketing.

Learning to market isn’t about "selling out"; it’s about value translation. You can build the most elegant, scalable architecture in the world, but if you cannot articulate how it solves a human problem, it remains invisible. By mastering marketing, you bridge the gap between how something works and why it matters to the end user.

Why Marketing Skill Will Define the Future

Visibility over Velocity: In an oversaturated market, being "discoverable" is now more difficult than being "functional."

Strategic Influence: Developers who understand market dynamics become decision-makers rather than just task-receivers.

Entrepreneurial Resilience: Whether you are pitching a startup or operating as a solo consultant, your ability to find and speak to your audience is your ultimate job security.

Don’t just be the person who writes the code. Be the person who ensures the code actually changes the world. The future belongs to the Full-Stack Professional—the one who can build the product and the story simultaneously. By marrying logic with persuasion, you ensure your work never stays hidden in a repository, but instead finds its way into the hands of those who need it most.